Strategy (BØK235)
The discipline of Strategy is a cornerstone of exceptional leadership and organizational development, guiding the deployment of resources to achieve competitive prominence. This course in Strategy, delves into the intricacies of strategic decision-making within the complex tapestry of modern economies marked by rapid technological advancements, innovation, and intense global competition.
Stripping away the transient context of current events, the course focuses on the enduring principles of strategic analysis and management. It aims to equip students with robust analytical tools and frameworks drawn from managerial economics and game theory, enhancing their ability to navigate the multifaceted challenges of the business world. Students will be trained to apply these tools in various contexts, including competition and demand analysis, pricing, marketing strategies, and strategic interaction among firms.
The curriculum is carefully crafted to include an exploration of business modeling and data-driven strategies, acknowledging the growing impact of artificial intelligence on the business landscape.
The ultimate objective is to cultivate a deep-seated competency in strategic thinking and a nuanced approach to strategic planning, empowering students to contribute meaningfully to the strategic processes within organizations. This course promises to be an intellectual endeavor that bridges theoretical knowledge with practical application, readying students to become the strategic architects of tomorrow's leading enterprises.
Dette er emnebeskrivelsen for studieåret 2024-2025. Merk at det kan komme endringer.
Emnekode
BØK235
Versjon
1
Vekting (stp)
10
Semester undervisningsstart
Vår
Antall semestre
1
Vurderingssemester
Vår
Undervisningsspråk
Engelsk
Innhold
The core content areas of the Strategy course are as follows:
- Strategic Analysis and Managerial Economics: This area covers market structures, competitive and demand analysis, cost considerations, and economic principles foundational to strategic decision-making.
- Game Theory and Strategic Interaction: Students learn to apply game theory to assess firm behavior, navigate competitive markets, and understand the dynamics of strategic choices.
- Business Modeling and Data-Driven Decision Making: This focuses on the use of business models and data analytics for strategy development, particularly in marketing and pricing, while also considering the strategic implications of AI.
Læringsutbytte
After completing the course, the students will have acquired:
Areas of Knowledge:
- Economic and Market Dynamics: Grasp the economic principles that underpin market dynamics, strategic pricing, and marketing strategies.
- Strategic Frameworks and Competitive Analysis: Understand strategic frameworks, including tools for examining competition strength and competitive dynamics.
- Technological Influence in Strategy: Gain insights into the influence of technology, particularly AI, on business strategy formulation and market approaches.
Core Skills:
- Analytical Thinking: Develop the ability to critically analyze complex market information for strategic planning, including pricing and marketing implications.
- Strategic Decision Making: Acquire the competency to make informed strategic decisions using economic principles, competitive analysis tools, and game theory.
- Data Literacy and Market Analysis: Enhance skills in interpreting data and leveraging strategic tools for effective decision-making in dynamic and competitive markets.
Forkunnskapskrav
Eksamen / vurdering
| Vurderingsform | Vekting | Varighet | Karakter | Hjelpemiddel |
|---|---|---|---|---|
| En skriftlig prøve | 1/1 | 4 Timer | Bokstavkarakterer | Godkjent kalkulator |
Vilkår for å gå opp til eksamen/vurdering
Fagperson(er)
Emneansvarlig:
Robert KreuzbauerStudieprogramleder:
Tarjei Mandt LarsenArbeidsformer
Among other things, there will be plenary lectures. Active work methods such as student participation, interaction and discussions between students will be an integral part of the lecture.
A total time spent in the subject of 250 hours during the semester is recommended, distributed as follows: 40 hours associated with lectures and seminars, 50 hours related to group assignments, and 120 hours for reading the literature for the course / preparation for lectures. Summary and repetition of the syllabus and preparation for the exam: 40 hours.
Overlapping
| Emne | Reduksjon (SP) |
|---|---|
| Videregående strategi og markedsføring (BØK320_1) | 5 |
| Strategi - introduksjon (BØI170_1) | 5 |
| Strategi og ledelse (IND630_1) | 5 |