Hongyan Shi

Jiang, Baojun; Shi, Hongyan; Zou, Tianxin

(2021)

Effects of On-Demand Product Adjustments on Firm's Pricing and Product Strategies.

Production and operations management.

ISSN 1059-1478.

DOI: 10.1111/poms.13608

Reza, Sadat; Ho, Hillbun; Ling, Rich; Shi, Hongyan

(2021)

Experience effect in the impact of free trial promotions.

Management science.

ISSN 0025-1909.

Volum 67.

Hefte 3.

s.1648-1669.

DOI: 10.1287/mnsc.2020.3613

Shi, Hongyan; Liu, Yunchuan; Petruzzi, Nicholas

(2019)

Informative advertising in a distribution channel.

European Journal of Operational Research.

ISSN 0377-2217.

Volum 274.

Hefte 2.

s.773-787.

Jiang, Baojun; Shi, Hongyan

(2018)

Inter-competitor licensing and product innovation.

Journal of Marketing Research.

ISSN 0022-2437.

Volum 55.

Hefte 5.

s.738-751.

Liu, Yan; Shi, Hongyan; Petruzzi, Nicholas

(2018)

Optimal quality and quantity provisions for centralized vs. decentralized distribution: Market size uncertainty effects.

European Journal of Operational Research.

ISSN 0377-2217.

Volum 265.

Hefte 3.

s.1144-1158.

Shi, Hongyan; Liu, Yunchuan; Petruzzi, Nicholas

(2013)

Consumer heterogeneity, product quality, and distribution channels.

Management science.

ISSN 0025-1909.

Volum 59.

Hefte 5.

s.1162-1176.