Detailed programme for the 32nd Nordic Symposium on Tourism and Hospitality Research

Dieter Müller and Olga Gjerald (pre-conference activities).

Per Morten Haarr, Lena Antonius, Marie Christine Lundberg & Trude Furunes.

Snapshot stories of high-tech high touch

Information as the lifeblood of tourism is a key idea that has remained an established truth for many enquiries into aspects of humans and technology in tourism for a very long time now.

Snapshot stories of high-tech high touch

Information as the lifeblood of tourism is a key idea that has remained an established truth for many enquiries into aspects of humans and technology in tourism for a very long time now. As technological development continue to push boundaries, this keynote presents snapshots of research areas and tourism and technology phenomena aiming to open discussions on challenges and opportunities for tourists and destinations that lie ahead. The fundamental question that imbues the presentation is, if the future was known, what would we do and what would happen?

About Maria Lexhagen

Maria Lexhagen is Professor in tourism studies at ETOUR, Mid Sweden University. Her research background is marketing and consumer behaviour in tourism with a special interest in digitalization related topics. Her research cuts across consumer behaviour and destination management with particular focus on topics related to value creation, destination brand equity, destination development, business intelligence, social media and tourism experiences, popular culture tourism, as well as destination and visitor related issues in light of a sustainability agenda in tourism. She is on the journal board of Scandinavian Journal of Hospitality & Tourism and the editorial board of Journal of Travel Research. Marias most recent co-edited book is Touristic World-making and Fan Pilgrimage in Popular Culture Destinations.

From Clarion Hotel Energy, including Three Swords, The Iron Age Farm and ending up at University of Stavanger.

Rethinking Tourism: A Journey towards Transformation and Regeneration 1(2)

Chair: Minna Tunkkari-Eskelinen

Room 1

Abstracts

• The digitalisation process of value co-creation in a digital experience context. Chouki Sfandla
• Experience based innovation patterns as ‘tool’ for sustainable transformation of local communities: A multi-case study in two Norwegian rural destinations. Dorthe Eide, Olga Høegh-Guldberg and Anne W.F. Ryan.
• Role of Information Technology in Transformative Tourism Experiences. Konstantin Gridnevskiy, Catriona Murphy and Elena Cavagnaro.
• Green integration: immigrants' belonging to the outdoors. Parisa Setoodegan, Robert Pettersson and Lusine Margaryan.
• Hands-on Sustainability in the Experience-based Tourism: Paradoxes and potential solutions. Olga Høegh-Guldberg.
• The role of new work-tourism trends in transformation of rural communities. Vivian Ingebrigtsen, Lena Mossberg and Dorthe Eide.

Sustainable behaviour in tourism and hospitality 1(2)

Chair: Sarah Seidel

Room 2

Abstracts

• Tourists' motivation for and experiences from visiting geotourism sites. Reidar J. Mykletun, Mathea Melandsø and Øystein Ås.
• Sustainable tourism experiences with saline food in the North Sea Region. Katarzyna Negacz.
• Local on the Menu - Nudging Tourists to Consume Local Food. Sarah Seidel.
• Understanding Tourist Engagement with Consumption Reduction: Insights from Eye-Tracking. Shiva Ghorban Nejad.
• Towards Green Transition of Museums. Anette Therkelsen.
• A behavioural approach to promoting sustainable mobility among Mountain-Bike Tourists in Sweden. Samudika Perera, Maria Lexhagen and Dimitri Ioannides.

Pushing or pulling the lot. Knowledge creation on drive tourism in rural areas

Chair: Þórný Barðadóttir

Room 3

Abstracts

• Pushing and pulling: Research on rural drive tourism. Þórný Barðadótti and Eyrún Jenný Bjarnadóttir.
• Chronotopies of drive tourism through Location-based Social Networks. Carlos Ferreira, Jorge Rocha and Luis Encalada-Abarca.
• Multipurpose rural roads – user’s conflicts and benefits. Ingibjörg Sigurðardóttir.
• Ticked off the bucket list? Exploring the North Coast 500's Impact on the Visitor Experience in the Northern Highlands of Scotland. Tarja Salmela.
• Mobile heritage tourism with vintage cars and vintage drivers. Reidar J. Mykletun.
• Chinese Tourist Road Travel in Iceland. Mou Zhying and Anna Karlsdóttir.

Workforce and employment 1(2)

Chair: Tom Baum

Room 4

Abstracts

• Go Green together? How Hospitality and Tourism Organizations can engage employees through CSR Practices. Xander Lub, Henri Kuokkanen, Rob Blomme, Brenda Groen and Frans Melissen.
• Employee well-being: addressing customer abuse and harassment in hospitality. Dennis Nickson, Anastasios Hadjisolomou, Irma Booyens, Tayler Cunningham and Tom Baum.
• The influence of perceived employer coolness on job satisfaction. Leticia Vedolin Sebastiao, Florian Kock and Alexander Josiassen.
• Partners' hospitality and tourism job influence on satisfaction with life. Davide Arioldi and Eva Vroegop.
• Beyond Leader Behaviors: Defining and Measuring Responsible Leadership Intentions and Their Effect on Leader Trust. Mert Ünür.

Toward Sustainable and Resilient Tourism: Economic and Management Perspectives 1(3)

Chair: Sigbjørn Tveteraas

Room 5

Abstracts

• The VIP of Reputation: A framework promoting Sustainability in Tourism. Hildegunn Loftesnes.
• Understanding compliance to funding models of open access tourism products. Jana Brehmer, Tobias Heldt and Peter Fredman.
• Garbage Odysseys: Navigating the fickle institutional context of waste management by Zanzibari hotels. Adriana Budeanu and Szilvia Gyimothy Mørup-Petersen.
• Engaging Hearts and Hands: Exploring Parental Volunteering at a Musical Theater School. Elsa Kristiansen and Ingunn Elvekrok.
• Overtourism in Swedish island destinations: how the residents perceive it?. Saeid Abbasian and Gustaf Onn.
• Dissecting the role of destination sustainability in shaping visitors’ perceived value. Nigel Halpern and Deodat Mwesiumo.

Technologies in tourism

Chair: Maria Månsson

Room 1

Abstracts

• Mobile eye-tracking phygital experiences – design thinking using simulative and projective empathy. Päivi Hanni-Vaara, Satu Miettinen and Minni Haanpää.
• Included, feared, and objected: Emerging discourses in dog-friendly tourism initiatives. Maria Månsson, Jörgen Eksell and Marlene Wiggill.
• Practice-based research on practices on emergent digital encounters in tourism. Petra Paloniemi.
• Current situation of artificial intelligence use in tourism companies in finnish lapland. Päivi Hanni-Vaara, Outi Kähkönen, Petra Paloniemi and Mirva Tapaninen.
• The accessibility of tourism destination websites. Janaina Bull and Nigel Halpern.

Entrepreneurial ecosystems of creative industries

Chair: Grzegorz Kwiatkowski

Room 2

Abstracts

• Blanding innovation with tradition in artisan businesses. Grzegorz Kwiatkowski and Gurid Karevoll.
• Perspective mapping as a visual tool for fostering co-creation in organizations. Erik Lerdahl.
• Visit Village – A model for cooperative place-based entrepreneurship. Jonathan Moshe Yachin.
• Theming as a facilitator for sustainability in experiences. Jonas Karlsen Åstrøm.
• Curiosity as a potential “innovative approach” to promote sustainable development. Barbara Rebecca Mutonyi.

Visitor experiences 1(2)

Chair: Erika Andersson Cederholm

Room 3

Abstracts

• The Art of Dining: Assessing Customer Experiences and Satisfaction in Norway’s Finest Restaurants. Suman Dhungel, Huseyin Arasli and Usman Ali.
• Shaping the ‘good' hunting experience in a contested space. Erika Andersson Cederholm and Carina Sjöholm.
• The effect of social interaction and visitor autonomy on immersion. Veronica Blumenthal and Ingrid Laukeland Djupegot.
• Building Second Chance Tourism Attractions through AR technology: a look into the case of Portimão Walls, Algarve, Portugal. Carla Palma, Manuela Guerreiro, Ana Cláudia Campos and Bernardete Sequeira.
• The climbing of Kilimanjaro as a multifaceted dynamic immersive experience. Øystein Jensen and Frank Lindberg.

Work Inclusiveness in Tourism and Hospitality (WITH) – shaping the future of work in tourism and hospitality 1(2)

Chairs: Tone Therese Linge, Tara Duncan & Olga Gjerald

Room 4

Abstracts

• Chefs navigating, surviving and rejecting occupational socialisation. Åse Helene Bakkevig Dagsland, Richard N. S. Robinson and Matthew L. Brenner.
• Grasping future hospitality leaders’ essential skills and competencies: A qualitative inquiry from the perspective of General Managers in Norway. Annie Haver, Atiyeh Kheirabi and Armin Joneidi.
• Addressing critical issues of hospitality work: Insights from a Delphi study. Olga Gjerald, Richard N. S. Robinson, Tom Baum, Tone T. Linge, Anastasios Hadjisolomou and Xander Lub.
• Effects of favoritism on psychological capital and employee engagement in the Norwegian hospitality industry. Huseyin Arasli and Omar Faruk.
• Intersectional perspectives on sexual harassment in Norwegian hospitality workplaces. Tone Therese Linge, Olga Gjerald, Kai Victor Myrnes-Hansen, Åse Helene Bakkevig Dagsland and Trude Furunes.

Toward Sustainable and Resilient Tourism: Economic and Management Perspectives 2(3)

Chair: Jinghua Xie

Room 5

Abstracts

• Exploring success factors and barriers in achieving sustainable events: A comparative analysis of an environmentally friendly music festival and a non-green socially responsive event. Jonas Karlsen Åstrøm and Kjersti Ruud Walaas.
• Transformation of the Burqa: From Symbol of Disempowerment to Empowerment Tool in Qeshm Island, Iran. Adel Nikjoo, Ahmad Nadalian, Afsaneh Ehsani, Fatemeh Khangah, Tahereh Gurani and Mohammadreza Salehi.
• The role of economic complexity for the resilience of tourism industries. Sigbjørn L. Tveteraas, Jinghua Xie and John Arngrim Hunnes.
• Climate Change Social Norms and Capital Structure for Tourism and Hospitality Firms. Jinghua Xie, Marius Sikveland and Dengjun Zhang.
• A development and conceptualization of a sustainable tourism typology with value creation. Yuhanis ab aziz.

Smarter Together: A Search for Answers to How Humans and Machines are Likely to Shape the Future of Tourism and Hospitality in the Fifth Industrial Revolution

Throughout history, the word "revolution" has been used to describe moments of dramatic change. These revolutions are often driven by new technologies and fresh ideas that challenge the existing order.

Smarter Together: A Search for Answers to How Humans and Machines are Likely to Shape the Future of Tourism and Hospitality in the Fifth Industrial Revolution

Throughout history, the word "revolution" has been used to describe moments of dramatic change. These revolutions are often driven by new technologies and fresh ideas that challenge the existing order. As a result, economic systems and social structures undergo a profound transformation.

The Fourth Industrial Revolution was about integrating ever-increasing technological advancements into all aspects of our lives from factories and shops to government offices. It began around the beginning of this century (Schwab, 2016). The goal was to utilize every available tech tool to its maximum potential. This approach continues today with the ongoing implementation of robotics and artificial intelligence.

The Fifth Industrial Revolution is believed to have begun around the year 2019 (The European Commission, 2021). Industry 5.0 is a concept that complements and extends the perspectives of people, society, and the environment and is strongly influenced by the priority themes of the European growth strategy. The Fifth Industrial Revolution focuses on an increasing collaboration between human and machine intelligence to create a new kind of intelligence – a hybrid intelligence. Instead of robots taking over our jobs, the Fifth Industrial Revolution is all about close collaboration, in which humans and machines work side-by-side to get things done faster and better, improving the well-being of everyone involved with strong attention to ethical issues. The emergent question is: How can we make everything from businesses to neighborhoods to entire countries smarter? In this keynote presentation, Dr. Carina Antonia Hallin delves into the search for answers to figuring out how humans and technology can be considered to work together seamlessly for the greater good, and how such collaborations are likely to apply to the tourism and hospitality sector. 

About Carina Antonia Hallin

Dr. Carina Antonia Hallin is the Founder and Research Coordinator of the Collective Intelligence Research Group at the IT University of Copenhagen (ITU), and an Adjunct Associate Professor of Collective- and Hybrid Intelligence at the University of Stavanger, Norway.

Hallin is the Founder and CEO of Hybrid Intelligence World, an on-demand platform for science, education, and tech integration, and earlier she co-founded the research spinout and tech company Mindpool, which was recently acquired by the world’s leading innovation platform, Wazoku, headquartered in London. 

She is the co-founder of the Academy of Management's Community on Knowledge Integration, Synthesis, and Engineering and was a research affiliate at the MIT Center for Collective Intelligence (CCI), Massachusetts (2020-2022). 

Hallin has published within the disciplines of collective intelligence, artificial intelligence, computer science, decision science, strategy, and management. She has a strong research interest in the validation of new decision- and information-support systems for organizations and governments.

Hallin is the co-editor of The Routledge Handbook of Collective Intelligence for Democracy and Governance, published in 2023. The Handbook has been downloaded more than 100,000 times since its publication in June 2023 and has more than 60 contributors, including scholars from other prestigious universities across the world, who explore the concepts, methodologies, technologies, and implications of collective intelligence for democratic governance. 

Advancements in Event & Festival Research

Chair: Erik Lundberg

Room 1

Abstracts

• Green Together: How Identity and Efficacy Drive Agency at Future Events. Louise Eriksson, John Armbrecht and Erik Lundberg.
• Volunteering at Norwegian Cultural Events: motives and effects. Thale Charlotte Tveita.
• The Dogsledding Event Team – Nature, Dogs & Human`s. Kari Jæger.

Sustainable behaviour in tourism and hospitality 2(2)

Chair: Sarah Seidel

Room 2

Abstracts

• Keeping calm on the tourism rollercoaster: resident attitudes and perceptions. Guðrún Helgadóttir, Eyrún Jenný Bjarnadóttir, Georgette Leah Burns and Guðrún Þóra Gunnarsdóttir.
• Destination brand value and Green Transition: sustainability dimension. Maria Lexhagen and Tatiana Chekalina.
• Estimating Effects of Tourism using Multiple Data Sources: The Miranda Tool as Part of a Spatial Decision Support System for Sustainable Destination Development. Tobias Heldt, Omar Alnyme and Daniel Brandt.

Governance, policy, and destination management 1(3)

Chair: Andreas Skriver Hansen

Room 3

Abstracts

• Adventure destination appraisals and self-congruity. Elin Bolann, Nigel Halpern and Alexander F. Hem.
• Post-Failure Knowledge Trajectories of Innovative Tourism Startups: The policy and practice challenges of knowledge reintegration. Isabel Rodriguez, Allan Williams and Brahim El-Habib.
• Food and gastronomy for sustainable destination development – a model based on Swedish conditions. Jens Heed and Lena Mossberg.

Work Inclusiveness in Tourism and Hospitality (WITH) – shaping the future of work in tourism and hospitality 2(2)

Chairs: Tone Therese Linge, Tara Duncan & Olga Gjerald

Room 4

Abstracts

• Tourism global value chains’ human dimension: Introducing ‘para-motilities’. Richard N.S. Robinson, Tom Baum and Adele Ladkin.
• Challenging Power Dynamics in Swedish Hospitality: Intersectional perspectives and strategies. Eleonora Rossi and Tara Duncan.
• Experience of sexual harassment among migrant tourism workers in Iceland. Magnfríður Birnu Júlíusdóttir and Eyrún Jenný Bjarnadóttir.

Toward Sustainable and Resilient Tourism: Economic and Management Perspectives 3(3)

Chair: Sigbjørn Tveteraas

Room 5

Abstracts

• Using digital solutions to create socially smart villages and destinations. Laila Gibson, Lotta Braunerhielm and Pernille K. Andersson.
• Economic Impacts of Tourism Demand on the European Food and Accommodation Industry. Fikru K. Alemayehu, Subal C. Kumbhakar and Gudbrand Lien.

Rethinking Tourism: A Journey towards Transformation and Regeneration 2(2)

Chair: Minna Tunkkari-Eskelinen

Room 1

Abstracts

• Rethinking Tourism's Role in Livable Communities. Dimitri Ioannides.
• Rethinking Tourism: How to prolong the season in the Baltic Sea. Anders Kjellman, Monika Birkle, Johan Sjölund, Daumantas Bockus and Egle Baltranaite.
• Tourism policy in Germany at a crossroads?! - Reflections for new narratives. Markus Pillmayer.
• From Extraction to Stewardship: A Model for Community-Centered Tourism. Anne Wally Ryan and Hin Hoarau Heemstra.
• Transformative potential of regular tourism experiences: insights from customers and service providers. Elli Vento, Henna Konu, Katja Pasanen, Petra Blinnikka, Riitta Koivisto, Sari Minkkinen and Minna Tunkkari-Eskelinen.

City tourism development in a rapidly changing world - the roles of Humans and Technology

Chairs: Göran Andersson & Saeid Abbasian

Room 2

Abstracts

• Human centered technology as citizen -visitor enabler. Truls Engström and Anne sofie Engelschiøn.
• The meeting industry in post-covid times? Attendee practices in motion. Jörgen Eksell, Malin Andersson, Maria Månsson and Marlene Wiggill.
• Transforming the Meetings and Events Industry in Cities: Digital Disruption and Strategic Adaptation. Göran Andersson, Solmaz Filiz Karabag, Thomas Magnusson and Karin Wigger.
• Place Development – Dispersing tourist in place and time. Dennis Zalamans and Gustaf Onn.
• City tourism development - Institutional governance and development areas. Göran Andersson.
• Swedish Fika: Digital Destination Branding through Intangible Cultural Heritage. Mia Larson.

Governance, policy, and destination management 2(3)

Chair: Robert Nilsson

Room 3

Abstracts

• Cellphone data for analyzing and planning mountain tourism. Dieter K. Müller.
• Destination- & National Tourism Organizations’ Role in Tourism Sustainability Communication & Marketing. Robert O. Nilsson.
• Tourism Governance & strategic planning in Cyprus: An empirical case study. Alexis Saveriades.
• Juggling expectations and certification standards: Journey of a Norwegian destination towards acquiring the sustainable destination label. Ajay Kumar and Per Strömberg.
• Elusive dog-friendly tourist information: the strategic communication role of DMO websites. Marléne Wiggill, Jörgen Eksell and Maria Månsson.
• Mapping transport activities in rural tourism regions; implications for sustainable mobility planning. Beatrice Waleghwa.

Workforce and employment 2(2)

Chair: Tom Baum

Room 4

Abstracts

• Tour guiding work and Generation Z tourism students. Vitor Ambrósio, Carla Braga and Miguel Brito.
• The ethical dilemmas experienced by managers in tourism in Lapland. Mari Angeria and Jenni Kemi.
• Contemporary international tourism workforce policy: Same dog, different leg. Richard N Robinson and Tom Baum.
• Designing Leadership Practices for Wicked Problem Solving. Erik Dallakyan and Rune Todnem By.
• Motivations of a seasonal profession – the case of ski instructors. Nelli Heiskanen and Henna Konu.

• 17.15: Bus from the hotel to the harbour
• 18.00: Boat departure (Bekhuskaien) to dinner experience at Flor & Fjære
• 22.30: Return to city center with boat

Visitor experiences 2(2)

Chair: Øystein Jensen

Room 3

Abstracts

• Creating Congruent Therapeutic and Restorative Virtual Tourism Landscapes. Kelsey Mac Leod Johansen.
• Innovation and Experiential Value Co-Creation in Consumption of Hospitality Services. Bahati Mbilinyi.
• Is everyone welcome? Examining service provider experiences by rainbow individuals. Tuuli Pulkkinen.
• Towards a better understanding of value co-destruction: tourism and hospitality context. Erose Sthapit, Brian Garrod, Matthew J. Stone, Peter Bjork and Hanqun Song.
• Loveful tourism. Kaisa Aro.

Popular culture tourism – shaping destinations and fan travel in a digital world

Chair: Maria Lexhagen

Room 4

Abstracts

• Facilitating Film Production and Enhancing Film Narratives Through Digital Twinning: A Case Study of Trollywood and Participatory Design. Joakim Lind, Malin Sundström and Johanna Lindström.
• Asian wedding as a tourist experience. Asif Ijaz and Frank Lindberg.
• Everyday Tourism: Physical and Virtual Travel in the Permacrisis Era. Christine Lundberg, Vassilios Ziakas and Kristina Lindström.
• Sustainable Development Sensemaking in Screen Tourism: Exploring Norwegian Stakeholders Narratives. Sara Trigo, Åsa Grahn and Christine Lundberg.

Teaching and learning

Chair: Lukasz Derdowski

Room 5

Abstracts

• Students’ perception of sustainability and willingness to discuss dilemmas related to tourism and sustainability. Marit Elvsås and Helene Kvarberg Tolstad.
• The 5a of artificial intelligence among students: Awareness, Attitude, Anxiety, Acceptance, and (Ethical) Application of AI. Larisa Epifanova and Lukasz Andrzej Derdowski.
• Virtual Exchange (COIL): shaping the tourism workforce of the future. Steve Harbert and Alona Roitershtein.
• Insights gained during practical placement. Helene Maristuen and John Brekke.
• Microcredentials for Philosophic Practice in tourism?. Marjetka Rangus, Stu Hayes and Hazel Tucker.

Advancing biodiversity-respectful tourism – innovations, technology, human engagement and best practices

Chair: Juulia Räikkönen

Room 1

Abstracts

• Who is really rewilding who? - Strategical and practical efforts in curating outdoor experiences for a new Age of Resilience. Palle Nørgaard and Magnus Hultberg.
• Fostering stakeholder engagement in cocreating biodiversity-respectful tourism. Hong Li.
• Flying amid the Ecological Crisis: Consumers’ Perceptions on Policies Restricting Air Travel. Juulia Räikkönen, Esko Sorakunnas and Miia Grénman.
• Diverse dimensions of the tourism-biodiversity relationship. Esko Sorakunnas and Juulia Räikkönen.

Governance, policy, and destination management 3(3)

Chair: Kristina Nilsson Lindström

Room 3

Abstracts

• Destination governance for resilience: the case of Munich. Ioanna Farsari and Eva Erdmenger.
• Investigating the Environmental Effects of the Israel-EU Open Skies Agreement. Uzi Freund-Feinstein.
• Tourism and energy in coastal-marine peripheries – the case of Bornholm. Andreas Skriver Hansen.
• Benefits expect from the overnight stay in the hotel room. Anatoly Lvov.

AI and the Future of Hospitality Jobs

Chair: Georges El Hajal

Room 4

Abstracts

• The Future of AI in Talent Management: Scenario Planning for the Hospitality Industry. Georges El Hajal and Ian Yeoman.
• Human-Digital Interactions in Restaurants: Balancing Technology and Service. Kai Victor Myrnes-Hansen.
• The Effect of Leadership Display of Curiosity on Employee Creative Performance. Terje Slåtten and Barbara Rebecca Mutonyi.

Risk, recovery and resilience

Chair: Reidar Mykletun

Room 5

Abstracts

• Knowledge Trajectories After Innovation Failure. Brahim El-Habib, Isabel Rodriguez and Allan Williams.
• How is the Norwegian HSE legislation (Health, Safety, and Environment) understood and practiced when accidents occur?. Arild Røkenes and Reidar Mykletun.
• Sustainability trade-offs and resilient business models in times of crisis. Samira S. Zamani.